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Forma began selling and manufacturing bakery equipment in 2003, building on its founders’ two decades of experience in the industry. It comprises an integrated network of carefully selected, highly specialised manufacturers, each one a leading producer of equipment for a particular stage in the bakery process. We offer a unique, comprehensive range of the highest-quality professional bakery equipment, covering the entire process from beginning to end: mixing, dividing, moulding, proving and baking. Each partner manufacturer contributes its own unique experience of its area of specialisation, and extensive product knowledge.
Quality and innovation:we identify new technological solutions that provide the best results at an affordable price.
These technical innovations are the result of continuous research and product development. Reductions in cost, which we pass on to the customer, ensure our prices are competitive and we are constantly developing our products to improve productivity and efficiency, helping the end user save time and resources.
We believe it is the combination of quality and value that gives us an edge: the best equipment at the best prices. This is why we invest in our products and the production process, rather than sales and marketing.
Our business structure is simple and streamlined, allowing us to minimise indirect costs without compromising on research and product development. We implement the latest technological developments and conduct ongoing research to achieve greater flexibility in production, both in terms of the number of units manufactured and the depth of our product range.


There is a number of specific factors that have made Forma a success and which, combined, distinguish us from the competition.
Constant focus on the product, with an emphasis on specialisation, innovation and the development of patented technological solutions. A broad range of products for a broad range of users: a complete range of high-performance equipment offering excellent quality and reasonable pricing. An established presence in markets outside Italy, where over 80% of our products end up. This provides us with much greater feedback and inspiration for developing our product range, and offers the business greater stability. A flexible business model that can manage production and logistics more efficiently, and allows greater oversight of production processes and customer service. Constant growth in terms of sales and turnover, accompanied by a marked reduction in turnaround time for orders.


Commercial expansion and industrial development.
Having successfully established itself over the last decade or so, the company is expanding its commercial activities on the international stage, creating a foreign sales network using independent dealers.
Elevated brand visibility, based on a new marketing strategy and a tailored product range. We offer the most comprehensive and best-integrated range of equipment covering every stage of the bread-making process available on the market today.
Our network of dealers in Italy and abroad is fine-tuned to work with the distribution setup in each individual country. Our goal is to optimise sales penetration in each market and promote the brand effectively towards end users.


The Company manufactures and distributes professional bakery and pastry-making equipment. As a manufacturer, the company is able to produce items on demand to satisfy specific customer requests. Our range of products covers the entire bakery process: mixing, dividing, moulding, proving and baking.
Mixers, dividers, moulders, proving and retarding chambers, ovens and baking equipment, trays and trolleys, all made to the highest standard by leading manufacturers. Our range of products offers a complete solution for producers looking to modernise and reorganise production lines, and who are looking for higher quality, better-integrated equipment. We demand the highest standards, while ensuring a competitive cost-to-quality ratio within each geographical context. Quality of service is equally important. It must be prompt and punctual. For us, good service is not only linked to the quality of the product and how it is delivered (lead-time, stock etc.), it includes identifying the right equipment for each customer’s requirements in the first place.
Our installation and after-sales services are distinguished by their promptness and punctuality, offering a speedy response to issues that might arise.


Savings in production costs, constant product innovation, compliance with an increasingly strict regulatory framework: these are the objectives that guide our company, all in the name of greater customer satisfaction.
Ongoing investment in infrastructure and systems ensures more efficient production processes and the opportunity to exploit economies of scale and economies of learning.
By employing cutting-edge technologies and innovative development strategies, and ensuring our knowledge base is constantly updated, we are able to guarantee innovation and quality while reducing the cost of production.
The production process starts with the research and development phase, which is followed by design, product engineering and procurement, and finally the manufacturing process itself. At this point, however, our work is far from over. We still have quality control, storage, commercial distribution, installation, testing, and our after-sales service to consider.
Efficiency and effectiveness have become our watchwords; what matters is our products. This is the only way to maintain consistency and quality.
The way to excellence.

INFO@FORMASRL.COM | +39 0424 411267
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